The BioSteel Way
Premium ingredients, product transparency, functionality first, and a certainty that there is always a better way are the four beliefs that drove the birth of BioSteel. These are the values that continue to drive our unwavering dedication to bringing quality nutritional products to locker rooms and households globally, and empowering people to live a performance lifestyle.
BioSteel is leading the wave of healthy sports drinks in the market. We are not just talking about a ‘better for you’ product, but rather one that redefines sports drinks. BioSteel sports drink replenishes electrolytes to provide optimal hydration and sustained energy, while reducing muscular and mental fatigue, all without the use of any sugar, caffeine, or stimulants. With no artificial flavours or colours, BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks. But, it doesn’t end there – BioSteel is setting new consumer expectations when it comes to other nutritional products like proteins and snacks.
Why BioSteel was Created?
Built Out of Necessity
Unlike many brands, the birth of BioSteel was not based off the common business principle of sales, costs and profits, but rather out of necessity for functionally superior products. Noticing his athletes were consuming products littered with stimulants like sugar and caffeine prior to and during games and practices, Matt Nichol – Decorated Strength and Conditioning Coach – knew there needed to be a better way. He leveraged his education and experience in kinesiology and product development to take matters into his own hands.
With a focus on sourcing only the highest quality of ingredients, he went forward and created a stimulant and preservative free sports drink optimal for hydration and recovery. After countless hours of analyzing the performance measures of top athletes and making tweaks, he locked onto an unnamed caffeine free, preservative free and sugar free pink sports drink (from beet root powder) that he would provide to his athletes.